A campaign offering viewers as much choice as Uber Eats.
Uber Eats was offering more choice on its platform and so during an event known for its repetitive commercials, we thought it only appropriate we offered viewers the same.
Our campaign inspired a passive broadcast audience to become an actively engaged online one. Through platform specific content for broadcast and mobile, we leveraged the behaviours surrounding QR codes to connect the two medias and create a world first cross-platform ‘choose how this ad ends’ experience for viewers at home. Viewers could experience different digital endings of our campaign through different QR codes on their TVs.
Empowering teens to period their own way.
Social media has shaped today’s teenage girls. They know what’s what - especially when it comes to periods. Yet brands continue to talk to them as if otherwise. That’s why we created a cheer squad for BONDS Bloody Comfy Period Undies and tapped into teenage girls’ social feeds. Full of attitude and energy, our ‘Cheer Bleeders’ inspired them to period their own way.
Our shareable cheers were a tool for teenage girls to engage with and support each other across Instagram, TikTok, Facebook, Snapchat, Spotify, and YouTube.
Enticing those with free time to earn extra.
This was the first time Uber and Uber Eats would go to market in Australia with a recruitment campaign directed at potential drivers.
It was vital our platform and execution were clear enough viewers could understand this was a recruitment drive, not an ad promoting the use of the apps.
Helped students find their happily ever after.
43% of students are unsure about what they want to do when they leave school. To connect with students, and help them map out their own futures, we created the Career Crush Quiz. An algorithm based profiler that identified potential careers students would be most compatible with, and which Torrens University courses would put them on the path to success.
Made everything from awesome.
In 2020, we launched ‘Made from Awesome’, a new platform that delivered a fresh and updated Mentos brand personality to a new generation of consumers, whilst reminding them the product is made with a perfect mix of great tasting stuff and a hefty dose of fun.
Landed a plan in the outback.
Australians can't help but lend a hand. In fact, 34% of us regularly volunteer our time to help others. It's a characteristic born out of necessity – you can't survive in this country, with its harsh weather, dangerous wildlife and, extreme remoteness, without helping one another.
To announce TAL Life Insurance’s partnership with Australia’s most loved brand - The Royal Flying Doctor Service, we told the story of the volunteers who work behind the scenes.
Made corporate tax law unusually satisfying.
Under old laws, some multinational corporations could minimise the tax they contribute to the Australian economy by taking advantage of international legal loopholes. The Australian Government introduced new laws to ensure all businesses compete on a level playing field.
Invited people to act their age - not their policy.
nib needed a campaign that would make 55-65 year old seniors reconsider their current health insurer and switch to nib. With most of them still on the same policy they signed up to decades ago, we invited them to act their age, not their policy.
Created a talking loaf of bread.
People everywhere are on autopilot, especially in the supermarket. We have a get-in-get-out mentality - we stick to a list, look but don't see, and rush through the store. To shock people out of their supermarket daze, we used the most staple products to highlight Aldi's new, more exciting ones. Encouraging people to stop and smell the savings.
Helped the world redefine domestic abuse.
Two Good Co. is an Australian organisation that provides food and lifestyle products to domestic violence refuges and soup kitchens in Australia. As well as running their own shelters, they have rehabilitation programs for victims of domestic abuse.
We launched this campaign as a way for Two Good Co. to educate Australia, and the world, on domestic violence being more than just physical.
Promised readers real facts, without the spin
The turbulent past of Australians politics had led to a plethora of conflicting thoughts, opinions and “fake news”. And more Australians were voting from “gut feel” rather than factual news.
To combat this, we launched a campaign under the SMH/Age brand platform: ‘You deserve to know’. Across OOH, radio and social, we played into the way the political ‘noise’ ramps up around election time in order to demonstrate how the SMH/The Age cut through and give readers the facts behind the spin
